The Key to Product Development Success: Conspiring with Customers
“If I had asked people what they wanted, they would have said faster horses.” Whether Henry Ford actually said this is in doubt, but that’s another story – through the years, the quote has been used to sell the idea that when it comes to products, customers don’t know what they want until they see […]
Read MoreWant Innovation? Connect Design and Engineering (Second of a Multi-Part Series)
Steve Jobs said it best: “Design is how it works.” We live in an exciting time, when digital products and services are remaking industries, business models and jobs. At the center of all this activity are two closely connected disciplines: design and engineering. But while engineering and design have long played a central role in developing […]
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