Six Ways Media Companies Can Personalize Direct-to-Consumer Services

Like their pure-play brethren, diversified media companies have worked hard to differentiate and shape content across their properties. Yet as they step into direct-to-consumer (DTC) streaming services, companies like NBCUniversal, WarnerMedia, Disney and Viacom face a new challenge: how best to personalize the one-stop viewing experience that’s at the heart of DTC. Delivering personalization means walking […]

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How Media, Entertainment & Telecom Players Can Apply AI to Boost Customer Experience

AI is great at cutting operational costs. For media, entertainment and telecommunications companies, in fact, some of AI’s best uses to date have focused on reducing fraud and squeezing inefficiencies from IT infrastructure. Yet the greatest potential for AI lies in its ability to generate growth. By personalizing the customer experience, AI can help companies […]

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