Mark Taylor - May 27, 2020 - 286 views

For more than two decades, we’ve talked about how the experiences brands enable are the principal way they’ll compete in the market. Indeed, it was in 1998 when the Harvard Business Review published “Welcome to the Experience Economy” by Joe Pine and James Gilmore. The sad truth remains, though, that companies have not really moved […]

Matt Simpson - February 26, 2020 - 337 views

Five years ago, I stood up at Social Media Week in Copenhagen and made a prediction: that by the year 2020, brand content would always be highly informed by personal, transactional, behavioral and contextual data. I’m hoping there isn’t a video of that event floating around because, embarrassingly, that hasn’t really happened. Think about it: How […]

Mark Taylor - February 17, 2020 - 840 views

In the experience economy, breakthrough brands are taking a human-first view. Somewhat paradoxically, they use artificial intelligence (AI) to interact with consumers in ways that create greater empathy and relevance across all contexts. Another paradox is that AI won’t do the work for us. Although it seems counter-intuitive, the deeper customer engagement enabled by AI […]

Emma Aiken-Klar, Ph.D. - September 27, 2019 - 734 views

“All the world’s a stage, and all the men and women merely players.” These mythic lines from Shakespeare’s As You Like It serve to illustrate a key pillar of The Anthropology of Experience: that identity is created as it is performed. Everyday actions and practices – like taking public transit, attending business meetings, eating meals or posting […]