Putting L&A Insurance Tools Directly in Consumers’ Hands
Talk to senior life and annuity (L&A) insurance executives, and you’ll hear a common theme: How best to adapt to the rising customer expectations and disruptive changes underway? Consumers, especially millennials, who are accustomed to one-click ordering on Amazon or Uber, don’t understand why buying life insurance needs to be so confusing and time-consuming. They […]
Read MorePlayful Brands Are Redefining ‘Customer Trust’ in the Digital Age
Banks called Atom, N26, Bunq and Monzo. Insurers named Lemonade and Oscar. In their efforts to distinguish themselves from longtime industry stalwarts, new entrants into the fields of banking and insurance are choosing playful, whimsical names that make no reference to the space they’re trying to disrupt. Previous nomenclature in these business spaces has revolved […]
Read MoreTo Avoid Extinction, Insurers Need to ‘Disappear’
For better or worse, I spend a lot of my time assessing how new technology will impact businesses, including the insurance industry. So when I recently upgraded my phone, taking the shiny black slate of glass and metal out of its box, it made me pause for a moment to consider how our relationship with […]
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