E-commerce’s New Normal: Designing for an Uncertain Future (First of a Multipart Series)

The COVID-19 pandemic has thrust our lives into uncertainty. The unemployment rate remains high, people struggle to plan their days and their lives due to unclear and ever-changing guidelines for returning to work and school, and consumers worry about both their finances and the health and well-being of their families and communities. COVID-19 has resulted […]

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Differentiate Your Brand with Empathy: What Insurance Marketers Need to Know

As insurers navigate the COVID-19 landscape, they’re taking aim at a kinder, gentler customer experience. The result is a new focus on empathy – and online channels are shaping up as the key platform for delivering it. It may sound counter-intuitive to convey empathy through digital channels, especially in insurance: an industry known for complex […]

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