Differentiate Your Brand with Empathy: What Insurance Marketers Need to Know

As insurers navigate the COVID-19 landscape, they’re taking aim at a kinder, gentler customer experience. The result is a new focus on empathy – and online channels are shaping up as the key platform for delivering it. It may sound counter-intuitive to convey empathy through digital channels, especially in insurance: an industry known for complex […]

Read More

Four Ways to Enhance the Customer Experience Amid COVID-19

The COVID-19 pandemic has disrupted business across the globe. Retail stores, service centers and banks are closed or operating with new restrictions in place. Even as businesses begin a phased-in reopening, customers are relying on new channels to connect via voice, mobile, web, social and chat. Concurrently, organizations are finding it challenging to deliver the […]

Read More

How to Support Consumers During and After the Pandemic: Give them an Experience Stimulus

COVID-19 is still very much an evolving situation across the globe, with many uncertainties and “what-if” questions that have no answers. The only certainty is that consumer behaviors, attitudes and patterns are undergoing unprecedented change, triggered by anxiety, concern, dismay and doubt caused by both the pandemic itself and the onslaught of information, misinformation and […]

Read More

How M&E Companies Can Beat Customer Churn

The number of streaming subscribers is surging amid the global shutdown. Yet customer churn is one of the direct-to-consumer industry’s harshest realities. It’s also new and uncertain territory for media and entertainment companies: As content producers, their job has been to attract audiences; as direct-to-consumer providers, it’s to keep them coming back. While there’s no […]

Read More

Consumer Experience in the AI Age

In the experience economy, breakthrough brands are taking a human-first view. Somewhat paradoxically, they use artificial intelligence (AI) to interact with consumers in ways that create greater empathy and relevance across all contexts. Another paradox is that AI won’t do the work for us. Although it seems counter-intuitive, the deeper customer engagement enabled by AI […]

Read More

Humanizing the Customer Experience With a Cloud-based Contact Center

The cloud-based contact center is quickly catching on with organizations across industries for one important reason: Its ability to scale capacity up or down depending on changing business requirements and/or seasonal spikes.  Forrester reports that 25% of large contact centers are now hosted in hybrid cloud environments, and 30% expect to soon move to subscription-type […]

Read More

How Media, Entertainment & Telecom Players Can Apply AI to Boost Customer Experience

AI is great at cutting operational costs. For media, entertainment and telecommunications companies, in fact, some of AI’s best uses to date have focused on reducing fraud and squeezing inefficiencies from IT infrastructure. Yet the greatest potential for AI lies in its ability to generate growth. By personalizing the customer experience, AI can help companies […]

Read More

From ‘Ensuring Customer Experience’ to ‘Assuring Trust’: Rethinking the Role of QA

Imagine a short circuit triggers a fire in your building while you’re at work, and the smoke detector in your smart home fails to raise an alarm. Or you receive a notification that your bank account was compromised because the bank’s mobile application had experienced a cyber attack. Or the insulin-monitoring digital pill miscalculates your […]

Read More
X Close