With an Experience Operating System, You Can Treat Customers As Individuals

We’ve been talking for more than two decades about the “experience economy,” in which the companies that provide the best customer experience (not just the best products and services)  generate the most value for their customers and shareholders. Experiences become the currency that great companies give to their customers and employees.  Companies have spent billions of dollars trying to improve experiences […]

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E-commerce’s New Normal: Designing for an Uncertain Future (First of a Multipart Series)

The COVID-19 pandemic has thrust our lives into uncertainty. The unemployment rate remains high, people struggle to plan their days and their lives due to unclear and ever-changing guidelines for returning to work and school, and consumers worry about both their finances and the health and well-being of their families and communities. COVID-19 has resulted […]

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Differentiate Your Brand with Empathy: What Insurance Marketers Need to Know

As insurers navigate the COVID-19 landscape, they’re taking aim at a kinder, gentler customer experience. The result is a new focus on empathy – and online channels are shaping up as the key platform for delivering it. It may sound counter-intuitive to convey empathy through digital channels, especially in insurance: an industry known for complex […]

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Four Ways to Enhance the Customer Experience Amid COVID-19

The COVID-19 pandemic has disrupted business across the globe. Retail stores, service centers and banks are closed or operating with new restrictions in place. Even as businesses begin a phased-in reopening, customers are relying on new channels to connect via voice, mobile, web, social and chat. Concurrently, organizations are finding it challenging to deliver the […]

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How to Support Consumers During and After the Pandemic: Give them an Experience Stimulus

COVID-19 is still very much an evolving situation across the globe, with many uncertainties and “what-if” questions that have no answers. The only certainty is that consumer behaviors, attitudes and patterns are undergoing unprecedented change, triggered by anxiety, concern, dismay and doubt caused by both the pandemic itself and the onslaught of information, misinformation and […]

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How M&E Companies Can Beat Customer Churn

The number of streaming subscribers is surging amid the global shutdown. Yet customer churn is one of the direct-to-consumer industry’s harshest realities. It’s also new and uncertain territory for media and entertainment companies: As content producers, their job has been to attract audiences; as direct-to-consumer providers, it’s to keep them coming back. While there’s no […]

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Consumer Experience in the AI Age

In the experience economy, breakthrough brands are taking a human-first view. Somewhat paradoxically, they use artificial intelligence (AI) to interact with consumers in ways that create greater empathy and relevance across all contexts. Another paradox is that AI won’t do the work for us. Although it seems counter-intuitive, the deeper customer engagement enabled by AI […]

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Humanizing the Customer Experience With a Cloud-based Contact Center

The cloud-based contact center is quickly catching on with organizations across industries for one important reason: Its ability to scale capacity up or down depending on changing business requirements and/or seasonal spikes.  Forrester reports that 25% of large contact centers are now hosted in hybrid cloud environments, and 30% expect to soon move to subscription-type […]

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