Differentiate Your Brand with Empathy: What Insurance Marketers Need to Know

As insurers navigate the COVID-19 landscape, they’re taking aim at a kinder, gentler customer experience. The result is a new focus on empathy – and online channels are shaping up as the key platform for delivering it. It may sound counter-intuitive to convey empathy through digital channels, especially in insurance: an industry known for complex […]

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How QA Can Help Banks Cash In On Fraud-Detecting AI

Artificial intelligence (AI) isn’t new to the banking and financial services industry. Trades are executed by a robo-advisor; digital assistants answer queries on fixed-deposit interest rates via natural language processing; and credit scores for loan processing are tabulated within minutes by machine-learning algorithms. But as banks apply AI to make more informed and split-second business decisions, […]

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AI & Data: Our Best Hope for Infectious Disease Prevention, Treatment, Mitigation & Cures

Great challenges require great tools. And in a world where a virus such as SARS-CoV-2 has had a huge global impact in just a matter of months, its complexity and speed require new methods for finding solutions. Advanced forms of artificial intelligence (AI) are already playing a critical role in our pandemic-fighting efforts, and they’re […]

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How M&E Companies Can Beat Customer Churn

The number of streaming subscribers is surging amid the global shutdown. Yet customer churn is one of the direct-to-consumer industry’s harshest realities. It’s also new and uncertain territory for media and entertainment companies: As content producers, their job has been to attract audiences; as direct-to-consumer providers, it’s to keep them coming back. While there’s no […]

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The Technology Rx to Tame the Virus Monster

The science fiction of yesterday seems like it’s becoming science fact today. Fans of Netflix’s Stranger Things will recall the Shadow Monster, who intended to kill everything and everyone on Earth by spreading a virus via humans. Sadly, as the ever-increasing incidents of pandemics over the last decade have shown, narratives such as the Shadow […]

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AI in Life Sciences: Faster Cures for Viral Disease

COVID-19 is upending life as we know it. The potential effect of this viral disease on mortality and public health, as well as the lasting socioeconomic impact of the crisis, is unfathomable. To mitigate the wide-scale impact of this growing pandemic, our hopes are trained on a vaccine, prophylactic or curative, and the life sciences […]

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Consumer Experience in the AI Age

In the experience economy, breakthrough brands are taking a human-first view. Somewhat paradoxically, they use artificial intelligence (AI) to interact with consumers in ways that create greater empathy and relevance across all contexts. Another paradox is that AI won’t do the work for us. Although it seems counter-intuitive, the deeper customer engagement enabled by AI […]

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Three Must-Do’s for P&C Insurers to Realize Business Outcomes from AI

While more P&C insurers are embracing data, artificial intelligence (AI) and machine learning as part of their digital strategy, we often hear them voice frustration about generating business outcomes from these investments. Many find it difficult to tie their AI initiatives to key performance indicators (KPI) and profitable growth. As they gear up to implement […]

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