Redefining Etiquette in a Remote Work World

We were not prepared for this – “this,” of course, being the sudden and pervasive shift to remote work. Along with this new reality, we’re also faced with virtual work’s lesser known but equally important companion, the “virtualization of etiquette.” The previous models of business behavior and human engagement no longer apply. For example, when […]

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How Great Leaders Bring Us Together

Great leaders aren’t great alone. They’re hubs that bring people together. This lesson on leadership isn’t intuitive, and it wasn’t for me. But through my friend and colleague Steven Skinner, a Cognizant associate whom I deeply admired and who sadly passed away in 2019, I learned this and other leadership lessons that only grow in […]

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Time for Health Payers to Go Virtual-First

The pandemic has forever changed the role of technology in healthcare and the experience and expectations of health consumers. Before the pandemic, virtual care saw relatively low usage among patients and providers. Last spring, its use surged to 51% of physician visits. Although that declined to 17% when doctors’ offices and other service sites reopened […]

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Four Things Financial Services Can Do to Stop Synthetic Fraud

According to the World Health Organization, the number of cyberattacks has skyrocketed fivefold since the beginning of the COVID pandemic, compromising the personal information of millions. Phishing and website fraud are particularly prevalent – in the first quarter of 2020 alone, AI-powered fraud prevention company Bolster detected 854,441 confirmed phishing and counterfeit pages, along with […]

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Savvy In-house Marketing Strategies for Post-COVID Times

Even as large companies continue to embrace in-house marketing agency models, they’re facing some stiff headwinds when it comes to carrying out their marketing and advertising strategies. Amid COVID-related lockdowns and continued business disruption, marketing budgets have been severely curtailed and scrutinized according to Gartner, causing some organizations to rethink their segmentation and market-mix strategies. […]

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