Why Digital Projects Derail – and How to Keep Them On-Track
If you were about to get on a boat or an airplane, and someone told you there was a 70% chance your journey was going to turn out very, very badly, would you still embark? Probably not. But despite launching with optimism and hope, about 70% of all digital transformation initiatives fail. Why? In our […]
Read MoreWhen COVID Gets Personal, Look to Evolutionary AI (Part 5)
My son graduated from college in March, but instead of pomp and circumstance, the graduation ceremony was a short Zoom call in which the dean of his college cried for much of it. Later, our vacation plans went down the drain due to the intense travel restrictions. As cases and deaths rose during the months […]
Read MoreFour Things Financial Services Can Do to Stop Synthetic Fraud
According to the World Health Organization, the number of cyberattacks has skyrocketed fivefold since the beginning of the COVID pandemic, compromising the personal information of millions. Phishing and website fraud are particularly prevalent – in the first quarter of 2020 alone, AI-powered fraud prevention company Bolster detected 854,441 confirmed phishing and counterfeit pages, along with […]
Read MoreSavvy In-house Marketing Strategies for Post-COVID Times
Even as large companies continue to embrace in-house marketing agency models, they’re facing some stiff headwinds when it comes to carrying out their marketing and advertising strategies. Amid COVID-related lockdowns and continued business disruption, marketing budgets have been severely curtailed and scrutinized according to Gartner, causing some organizations to rethink their segmentation and market-mix strategies. […]
Read MoreHere’s How to Finally Make Customer 360 Real
When customer relationship management (CRM) burst onto the scene 30 years ago, the concept of “Customer 360” was born. Back then, the idea of seeing all of a customer’s data in one place was nirvana. Businesses were sold on the idea that, for example, a sales person on their way to a client meeting would […]
Read MoreReady or Not, Healthcare Pricing Transparency Rules Are Here
Aside from healthcare, there’s no other service that expects us to engage without knowing the price upfront. That’s about to end: In an effort to bring transparency to healthcare pricing, the Department of Health and Human Services (HHS) has issued a set of final rules on price transparency for payers, which is based on a […]
Read MoreCOVID Spurs a More Personalized Future for Higher-Ed
The rise of online learning in higher-ed was already well under way when the global pandemic hit. But the overnight move to Zoom classes put a spotlight on what’s wrong with higher education. Faced with mostly remote learning, students were all too likely to check out due to the lack of student engagement via personalized, […]
Read MoreThe Right QA Paves the Way to SAP S/4HANA
SAP users have their work cut out for them in the next few years, as the enterprise resource planning (ERP) giant plans to phase out support for existing ECC systems by 2027. A total of 73% of SAP customers plan to deploy S/4HANA, the company’s long-percolating ERP software suite that claims to unlock new business […]
Read MoreHere’s What We Need to Know to Stop the Pandemic (Part 4)
As an advisory board member for the Pandemic Response Challenge launched by Cognizant and XPRIZE, I’m all too aware of the complexities involved with accurately predicting how policy interventions will change the trajectory of COVID-19. There’s so much data that needs to be considered to accurately make these predictions, and that data can be hard […]
Read MoreGive Your Most Important Gift this MLK Day
Skills-based volunteering is business’s way of giving back. Yet just as the pandemic has driven up the need for community and nonprofit services, volunteering in general has dropped off. This year’s observance of Martin Luther King Day and its designation as a national day of service comes at a time when the country needs it […]
Read More