Savvy In-house Marketing Strategies for Post-COVID Times
Even as large companies continue to embrace in-house marketing agency models, they’re facing some stiff headwinds when it comes to carrying out their marketing and advertising strategies. Amid COVID-related lockdowns and continued business disruption, marketing budgets have been severely curtailed and scrutinized according to Gartner, causing some organizations to rethink their segmentation and market-mix strategies. […]
Read MoreGet Ahead of New Workforce Demands with Modern Device Management
With the evolution of workplaces and workforces, particularly since the onslaught of the COVID-19 pandemic, organizations are revisiting their device management strategies, including how they procure, deploy, manage, refresh and/or dispose of their work devices. Device management has traditionally taken various shapes and forms, from desktop management to mobile device management and unified endpoint management. […]
Read MoreIntelligent Automation: A New Business Basic for Our Times
The success of businesses the world over pivots around cash flow. Cash moves into and out of the business, which supports the movement of products across the supply chain, and eventually into consumers’ hands. The COVID-19 pandemic has changed not only our basic understanding of Business 101 but also Life 101, from commuting to our […]
Read MoreHow Intelligent Automation Is Solving Unforeseen COVID-19 Challenges
Disruption is nothing new to the tech world. We’re used to discovering new ways of using technology to solve problems. But even with our love for challenging the status quo, COVID-19 has disrupted the business world in ways many of us never anticipated. With most of the world unexpectedly working and studying from home (or […]
Read MoreAs Chatbots Infiltrate the Workplace, Start with the IT Service Desk
In the coming year, millennials and the Gen Z generation will account for almost 60% of the global workforce. And if there’s one thing we know about this cohort, it’s that they like to communicate via technology, whether through text, collaboration portals, videoconferencing or some other digital channel. So why are we seeing so few […]
Read MoreThe Challenge of Categorizing Gen Z: The Rise of the ‘Micro-gens’
As Generation Z enters the workforce, and surpasses millennials in overall world population in the next year, many are trying to label members of this demographic, just as we did with previous generations. Listicles are published every day espousing the top 10 traits of Gen Z (born roughly between 1995 and 2010) or the five […]
Read MoreThe Automation Maturity Curve: Making the Leap from RPA to Cognitive Solutions (Part 4 of a series)
Authors’ note: This is the fourth of a four-part series, in which we discuss the ways banks are adopting robotic process automation (RPA). In this installment, we explore what banks should be thinking about when moving from proof of concept-based, siloed, task-level automation to overall operations transformation and how platform vendors are working to support […]
Read MoreRPA in Banking, Today and Tomorrow (Part 3 of a Series)
Authors’ note: This is the third of a four-part series, in which we discuss the ways in which banks are adopting robotic process automation (RPA) today. Part 1 offered a list of seven deadly sins that can derail RPA adoption. Part 2 identified seven virtuous steps banks can take to avoid these deployment pitfalls. In […]
Read MoreCustomer Experience and the Future of Innovation
As we continue to highlight the valuable insights shared by thought leaders at the Cognizant Executive Vision Summit, we look at the presentation delivered by George Blankenship, former executive with Tesla Motors, Apple Computer and GAP Inc. The architect of Apple’s brand-building strategy and the man who redefined the car-buying experience at Tesla, Blankenship spoke […]
Read MoreEngineering for Reusability and Resilience
I wish everyone reading this could be lucky enough to meet Tim Klein someday. Tim is an incredible writer, an excellent artist (he built an awesome art car) and one of the best software engineers I’ve ever met. I’ve known Tim for 20 years now and am immeasurably better for it, in a thousand ways, […]
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