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Author: Venkatesh Srinivasan

Venkatesh Srinivasan

Venkatesh Srinivasan is a BFSI Innovation Leader at Cognizant, responsible for Innovation and Ventures/Solutions. He has two decades of experience in consulting, incubating products/ventures and digital transformation.

As Digital Partner for Insurance Europe, Venkatesh helped create insurance-specific themes as part of the Amsterdam Collaboratory and has anchored innovation and design thinking sessions with senior business and IT executives. Venkatesh can be reached at Venkatesh.Srinivasan@cognizant.com. 

 

 

Digital Business

Differentiate Your Brand with Empathy: What Insurance Marketers Need to Know
Venkatesh Srinivasan
- August 5, 2020 - 608 views

As insurers navigate the COVID-19 landscape, they’re taking aim at a kinder, gentler customer experience. The result is a new focus on empathy – and online channels are shaping up as the key platform for delivering it. It may sound counter-intuitive to convey empathy through digital channels, especially in insurance: an industry known for complex […]

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