Tiran Dagan

Tiran Dagan is Cognizant’s Chief Digital Officer for the Communications, Media, Publishing and Marketing segments. Before joining Cognizant in 2018, he worked for Ernst & Young and IBM. In the last 20-plus years in media and marketing services, Tiran has developed a passion for the human-centric approach to technology innovation.  His corporate strategy role at NBCUniversal exposed him to the interdependency of business strategy growth goals, operations, technology and, most importantly, the people on whom the business relies to execute or adopt innovation. Tiran can be reached at tiran.dagan@cognizant.com.

What’s Behind a Successful Customer Experience

“We’re proud to hang up on our customers.” This bold statement was how a Canadian telecom exec opened his talk at a  customer experience (CX) conference I recently attended. It was an obvious attention-grabber, but the story that followed was relatable to every CX leader in the room. The telecom had a growing customer attrition […]

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