Steven Silver

Steven P. Silver is Vice-President, Global Industry Market Leader for Manufacturing, Automotive & High-Tech at Pegasystems. Steve brings more than 20 years of multi-industry success as a digital transformation leader, management consultant, industry business development executive, CxO advisor and evangelist, helping global enterprises challenge their orthodoxies in how they market, sell, service, connect and engage with their customers, partners, employees and products, especially in automotive and mobility, automotive finance, manufacturing, high-tech and financial services sectors.

Steve drives Pega’s global go-to-market strategy to help clients in these sectors shift from their traditional focus on operational excellence and asset optimization to unlocking value from intelligence-rich engagement strategies and business- and consumer-facing business models with their always-connected customers, users, dealers, products and experiences at industrial scale.

Previously, Steve was Vice-President, Automotive Innovation at Salesforce, where he was the company's first industry leader of strategic business development and executive engagement with global automotive OEMs and their captive finance organizations. Before joining Salesforce, Steve was the first digital transformation management consulting practice leader at Infosys Consulting, focused on manufacturing, high-tech and automotive clients. He previously held a marketing transformation leadership role at TCW Group in Los Angeles and a customer experience innovation role working with Cisco’s clients in manufacturing, automotive and retail sectors.  Steve’s automotive career began with dual roles as Nissan’s first North American and global leader for digital marketing and CRM. He can be reached at


Has IIoT Become a ‘Four-Letter Word’? Unlocking IIoT Value (Part 2 of a multi-part series)

The Industrial Internet of Things (IIOT), as well as conventional IoT deployments, often remain in “pilot purgatory” because they fail to deliver significant business outcomes. Part 1 of this series revealed that to succeed, manufacturers should utilize IoT to reshape key operating  processes and experiences into end-to-end journeys that unlock trapped business value. As history […]

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Has IIoT Become a ‘Four-Letter Word’? (Part 1 of a Multi-part Series)

Not since the dot-com boom of the early 2000s has there been a topic as ubiquitous in business circles as digital transformation. That’s likely because so few companies have truly found their groove in reimagining and rearchitecting their capabilities for the Fourth Industrial Revolution. It remains a battle even for those organizations that have been […]

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