Author

Steven P. Silver is Vice-President, Global Industry Market Leader for Manufacturing, Automotive & High-Tech at Pegasystems. Steve brings more than 20 years of multi-industry success as a digital transformation leader, management consultant, industry business development executive, CxO advisor and evangelist, helping global enterprises challenge their orthodoxies in how they market, sell, service, connect and engage with their customers, partners, employees and products, especially in automotive and mobility, automotive finance, manufacturing, high-tech and financial services sectors.

Steve drives Pega’s global go-to-market strategy to help clients in these sectors shift from their traditional focus on operational excellence and asset optimization to unlocking value from intelligence-rich engagement strategies and business- and consumer-facing business models with their always-connected customers, users, dealers, products and experiences at industrial scale.

Previously, Steve was Vice-President, Automotive Innovation at Salesforce, where he was the company's first industry leader of strategic business development and executive engagement with global automotive OEMs and their captive finance organizations. Before joining Salesforce, Steve was the first digital transformation management consulting practice leader at Infosys Consulting, focused on manufacturing, high-tech and automotive clients. He previously held a marketing transformation leadership role at TCW Group in Los Angeles and a customer experience innovation role working with Cisco’s clients in manufacturing, automotive and retail sectors.  Steve’s automotive career began with dual roles as Nissan’s first North American and global leader for digital marketing and CRM. He can be reached at Steven.Silver@pega.com.