Patricia Birch

Patricia (Trish) Birch is Senior Vice-President & Global Practice Leader, Healthcare Consulting, at Cognizant. In this role, she leads Cognizant’s Healthcare Consulting Practice, serving providers, payers, pharmacy benefit managers, public sector organizations and other companies serving the healthcare industry. She has years of hands-on experience managing and executing complex business and technology programs, and has served many of the largest organizations across the industry. She is a member of Cognizant’s healthcare leadership team.

Trish joined Cognizant in 2010 and has more than three decades of experience in operations and management consulting, including seven years as a C-level operations and information technology executive, 15 years as a consulting managing partner, and 10 years as a member of the board of trustees for a large healthcare system.  She is also a published author and speaker on issues facing the industry. 

In addition, Trish has worked internationally, serving clients in Europe and China, and led practices at other leading consultancies.  Trish was named to the 2015 Women Leaders in Consulting list by Consulting Magazine and received the Excellence in Client Service award.  She also was honored with the Cognizant CEO Leadership Award in 2017.

Trish graduated from Boston University with a degree in finance and also has an MBA from Jacksonvile University. She can be reached at or

National Brands Are Driving Healthcare into New Settings for Care Delivery

Search “healthcare changed forever by COVID-19” online. Millions of results pop up, from a “forever changed” supply chain to a “forever changed” industry landscape due to mergers and acquisitions to “forever changed” care delivery via telehealth. Instead of giving COVID-19 premature credit for all these changes, though, we’d rather call it a catalyst that could […]

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Beating the Next Pandemic with a Resilient New Healthcare Supply Chain

The U.S. healthcare supply chain has been caught off-guard by the impact of the novel coronavirus. Shortages have ranged from personal protective equipment (PPE) to pharmaceuticals to ICU beds in some cities. For instance, large healthcare supply distributors warned customers about historic back-order rates and low inventory. Several reportedly turned to allocation, or partial fulfillment, […]

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Now in the Consumer-Centric Healthcare Spotlight: Microsoft & Walgreens

We’ve been steadily predicting the formation of many unusual partnerships as the healthcare industry shifts toward consumer-centric healthcare business models. And our forecasts keep coming to pass: Think of CVS-Aetna, Cigna and Express Scripts and, of course, Amazon’s venture with JP Morgan Chase and Berkshire Hathaway. Now we can add Walgreens Boots Alliance and Microsoft to the list. […]

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How a Walmart, Humana Tie-Up Would Accelerate Disruption of the Healthcare Value Chain

About two years ago, we conducted visioning exercises about the future of healthcare and its business models. We forecast several “signal events” that – should they come to pass – would mean real business change was under way in healthcare.  Ironically, one of our dummy headlines was “Walmart Acquires Humana.” Score one for our crystal […]

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