Matt Simpson

Matt Simpson is a Senior Director at Cognizant and leads the consumer goods portfolio in the UK. He began his career as a journalist and editor, working across titles in Hong Kong, Australia and the UK, before spending 12 years at digital agency Zone – now part of Cognizant – as Content Director and then Managing Director. Matt can be reached at Matt.Simpson@cognizant.com.

 

Capitalizing on the Brand Content Opportunity

Five years ago, I stood up at Social Media Week in Copenhagen and made a prediction: that by the year 2020, brand content would always be highly informed by personal, transactional, behavioral and contextual data. I’m hoping there isn’t a video of that event floating around because, embarrassingly, that hasn’t really happened. Think about it: How […]

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