Louis Marino

Louis Marino is Head of Design at Cognizant Interactive. He has over 25 years of experience in brand and community building in the banking, entertainment, spirits, sports, telecommunications and consumer electronics industries. In his role at Cognizant Interactive, he leads, aligns, partners and connects various disciplines (research, strategy, design and technology) to create innovative products and services using human-centered design principles. Louis also serves at Global Head of Design at Idea Couture, a Cognizant company. Louis can be reached at Louis.Marino@cognizant.com and https://www.linkedin.com/in/louismarino1/. 

 

Playful Brands Are Redefining ‘Customer Trust’ in the Digital Age

Banks called Atom, N26, Bunq and Monzo. Insurers named Lemonade and Oscar.  In their efforts to distinguish themselves from longtime industry stalwarts, new entrants into the fields of banking and insurance are choosing playful, whimsical names that make no reference to the space they’re trying to disrupt. Previous nomenclature in these business spaces has revolved […]

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