Irene Sandler

Irene Sandler leads marketing for Cognizant's Emerging Business Accelerator and Cognizant Digital Works. She's based out of leafy Portland, Oregon.

How Digital Helps Etihad Take Flight

When Flight was Fun I’m old enough to remember the days when Mom made me wear my “Sunday best” to fly on an airplane. Smoking was permitted in the back of the plane. Flights were seldom full. A generous meal tray was served for free even on domestic flights. Today, flying is often a highly […]

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The DIY Internet of Things

One of the benefits of having kids is they give you an excuse to explore areas you thought you no longer had time for. First, it was building elaborate train track systems, then it was hours-long Lego marathons. And now? I’m thinking DIY Internet of Things. It’s been around for a while already. Since the […]

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Mobile is the Catalyst to Transform in the Digital Era

The world has gone mobile. With more than 7 billion people in the world, it’s estimated that by next year, about 64-percent, or 4.77 billion, will be using a mobile phone. Many expect personalized, 24/7 access to secure lines — and never having to say in any dialect, “can you hear me now?” As mobile devices solidly become the platform of choice, how are […]

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Dismal Holiday Season? Blame Digital.

Digital and the Demise of Retail Job growth has been unusually great. Gas prices are way down. Consumer sentiment is up. Back in November, everything was in place for a very merry and black holiday season. Yet in today’s WSJ, I read that Wal-Mart is closing more than 150 stores in the United States—its home […]

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A Most Remarkable Digital Guest Experience

Right up there with owning a Panamera is flying first class on Etihad Airways. You know one of those posh cabins that’s larger than most micro-apartments in San Francisco. The ones with the personal living room couch that Nicole Kidman coyly lounges on. And the chauffeur who will pick you up to take you to the […]

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