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Author: Himanshu Verma

Himanshu Verma is Senior Vice President and Global Markets leader at Cognizant, where he manages a global business chartered with helping organizations pivot toward digital. With more than 25 years of experience, Himanshu and his global team have helped clients drive business strategy, operating model transformation and global growth. He can be reached at Himanshu.Verma@cognizant.com.

Digital Operations

Savvy In-house Marketing Strategies for Post-COVID Times

Himanshu Verma - January 28, 2021 - 307 views

Even as large companies continue to embrace in-house marketing agency models, they’re facing some stiff headwinds when it comes to carrying out their marketing and advertising strategies. Amid COVID-related lockdowns and continued business disruption, marketing budgets have been severely curtailed and scrutinized according to Gartner, causing some organizations to rethink their segmentation and market-mix strategies. […]

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All blogs published in Digitally Cognizant represent the ideas and perspectives of individual Cognizant associates and contributors who have documented expertise in business-technology strategy and implementation. The content of the blogs published in Digitally Cognizant represents the views of the individual contributors and not necessarily those of Cognizant. They are put forward to illuminate new ways of conceptualizing and delivering global services for competitive gain. They are not intended to be, and are not a substitute for, professional advice and should not be relied upon as such.

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Author: Himanshu Verma

Savvy In-house Marketing Strategies for Post-COVID Times

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