Himanshu Verma

Himanshu Verma is Senior Vice President and Global Markets leader at Cognizant, where he manages a global business chartered with helping organizations pivot toward digital. With more than 25 years of experience, Himanshu and his global team have helped clients drive business strategy, operating model transformation and global growth. He can be reached at Himanshu.Verma@cognizant.com

Savvy In-house Marketing Strategies for Post-COVID Times

Even as large companies continue to embrace in-house marketing agency models, they’re facing some stiff headwinds when it comes to carrying out their marketing and advertising strategies. Amid COVID-related lockdowns and continued business disruption, marketing budgets have been severely curtailed and scrutinized according to Gartner, causing some organizations to rethink their segmentation and market-mix strategies. […]

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