Giridhar Athmanathan

Giridhar Athmanathan is Strategy Lead in Cognizant's Communications, Media & Education industry solutions group. He has over 10 years’ experience in management consulting and corporate planning. His focus areas include business and product strategy, M&A strategy and post-merger integration, operations design, and organizational change management.

In his current role, Giri focuses on media direct-to-consumer framework, strategy and solutions, and enabling media clients to successfully negotiate the steep transition to a non-linear ecosystem.  He can be reached at



What No One in Streaming Services Is Talking About — But Should

Streaming services providers are at a strange intersection in 2021: While the clamor for direct-to-consumer (DTC) content is at an all-time high, profits often remain elusive. The reason: Streaming providers aren’t focused on the right initiatives. Make no mistake that there’s plenty of good news in streaming. The market grew 37% in 2020 amid the […]

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