Mo Elnadi

A seasoned commercially minded, multilingual digital marketing strategist with solid hands-on experience. Working with brands and startups to build integrated digital campaigns that drive measurable revenue. Mo has deep knowledge in defining and executing integrated multichannel campaigns including display, organic search, programmatic PPC, email, SEO, social and experiential. His responsibilities include content planning and delivery of online brand activation campaigns, digital marketing strategy, video seeding and social media channels strategy for B2C and B2B clients. As a digital native, Mo had worked on both the client-side and agency-side to define online strategy and execute persona-driven ATL online marketing campaigns, whilst managing profitability, delivering digital lead generation campaigns with measurable results and raising social media engagement. With strong hands-on understanding of earned, owned and paid media, Mo adopts an insight-driven integrated approach to combine digital with traditional focusing on social media, programmatic, retargeting, SEM, A/B testing, social listening, journey mapping and mobile apps to deliver successful multichannel campaigns with proven high conversion rates. Being an early adopter, he developed the Facebook strategy and Amazon ecommerce shop for Philips, Vodafone's online roadmaps, Mobile campaigns for Money Dashboard, Wonsie and Puzzler, plus EMEA projects for Shell, Microsoft, Audi, Alstom, and Adobe. To gain buy-in he influences up to C-suite level through collaboration with research, marketing and IT as well as agencies. With an MBA focusing on social media monetization strategies, Mo is a speaker in conferences by Facebook and Cisco and is passionate for photography and technology. He enjoys working with digital-savvy teams to utilise his strong tactical and strategic capabilities in a switched-on environment.

Retailer’s Checklist for Digital Holiday Shopping

Holiday shopping is intense This year’s holiday shopping season is just around the corner. Most retailers are already announcing their rock bottom deals for Black Friday, when millions of shoppers will descend on stores and websites. . . which means retailers will also have to plan for spikes online and off. And it’s not just […]

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