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Author: Badhrinath Krishnamoorthy

Badhrinath Krishnamoorthy

Badhrinath Krishnamoorthy (Badhri) is a Global Business Leader in Cognizant’s Artificial Intelligence & Analytics business unit. In this role, he drives strategic initiatives, delivers business growth and manages key client and partner relationships.  

Over the years, Badhri developed a 360-degree leadership by playing various roles across the organization, including P&L management, strategy & marketing, business development, delivery, strategic alliances and partnerships. He has also served clients across industries, including technology, communications, media & publishing, education, life sciences, insurance, retail, travel & hospitality.

Under his leadership, Cognizant has attained industry-level recognition by winning prestigious industry awards such as Cloudera Data Impact award, Teradata EPIC awards, Informatica Innovation awards, CIO 100, TDWI, Cognos Excellence Award, and several Partner awards and recognized by various industry analysts.

As a global citizen, Badhri has held leadership roles across different geographies, including the U.S., UK&I and India. He is a regular speaker at industry conferences on various data & AI topics, including data monetization, data governance & applied AI. He can be reached at Badhrinath.Krishnamoorthy@cognizant.com.

Digital Business

How M&E Companies Can Beat Customer Churn
Badhrinath Krishnamoorthy
- May 8, 2020 - 228 views

The number of streaming subscribers is surging amid the global shutdown. Yet customer churn is one of the direct-to-consumer industry’s harshest realities. It’s also new and uncertain territory for media and entertainment companies: As content producers, their job has been to attract audiences; as direct-to-consumer providers, it’s to keep them coming back. While there’s no […]

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Digital Business AI & Analytics

How Media, Entertainment & Telecom Players Can Apply AI to Boost Customer Experience
Badhrinath Krishnamoorthy
- September 25, 2019 - 649 views

AI is great at cutting operational costs. For media, entertainment and telecommunications companies, in fact, some of AI’s best uses to date have focused on reducing fraud and squeezing inefficiencies from IT infrastructure. Yet the greatest potential for AI lies in its ability to generate growth. By personalizing the customer experience, AI can help companies […]

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