Here’s How to Finally Make Customer 360 Real
When customer relationship management (CRM) burst onto the scene 30 years ago, the concept of “Customer 360” was born. Back then, the idea of seeing all of a customer’s data in one place was nirvana. Businesses were sold on the idea that, for example, a sales person on their way to a client meeting would […]
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At Last, Intelligent Products Are Ready for Their B2B Moment
Creating intelligent products has long been a staple of consumer technology providers. Think no further than the Apple Watch and iPhone. But the concept has been slower to take root in the B2B technology sector among makers of semiconductor parts, enterprise software, digital marketplaces and platforms, to name a few. Now, two forces are uniting […]
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How M&E Companies Can Beat Customer Churn
The number of streaming subscribers is surging amid the global shutdown. Yet customer churn is one of the direct-to-consumer industry’s harshest realities. It’s also new and uncertain territory for media and entertainment companies: As content producers, their job has been to attract audiences; as direct-to-consumer providers, it’s to keep them coming back. While there’s no […]
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How Media, Entertainment & Telecom Players Can Apply AI to Boost Customer Experience
AI is great at cutting operational costs. For media, entertainment and telecommunications companies, in fact, some of AI’s best uses to date have focused on reducing fraud and squeezing inefficiencies from IT infrastructure. Yet the greatest potential for AI lies in its ability to generate growth. By personalizing the customer experience, AI can help companies […]
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