Author

Badhrinath (Badhri) Krishnamoorthy currently serves as the Markets Head for Cognizant’s Digital & Technology Solutions business. He plays a key role in driving the overall go-to-market strategy for the Communications, Media & Technology industries and ensures that Cognizant's solutions portfolio aligns with industry priorities. In addition, he leads strategic initiatives, focused on business growth, and manages key client and partner relationships.

Badhri works closely with strategic business and technology leaders to drive transformational projects that deliver business value through digital and technology disruptions. He specializes in advising business executives during their journey toward digital transformation, creating innovative solutions that generate business revenue for clients, and building thought leadership in the digital domain.

Badhri has served in various senior positions spanning business strategy, marketing and partnerships, business consulting and business development across an array of industries, including communications, media, education, technology, manufacturing, insurance, life sciences, retail and consumer goods.

As a global citizen, Badhri has held leadership roles in the US, UK&I and India. Widely recognized for his expertise in data and AI topics such as data monetization, customer experience and customer centricity, Badhri is regularly invited to speak at industry conferences.

Badhri has a Master’s degree in business administration from Krannert School of Business, Purdue University. He can be reached at Badhrinath.krishnamoorthy@cognizant.com.