What It Takes to Connect with the Healthcare Consumer
In recent years, healthcare organizations have worked to use new technologies to get closer to consumers and secure them as customers. They got on social media and built patient portals and smartphone apps, but guess what: Most of these efforts didn’t really work all that well. The intentions were good, but the focus was often […]Read More
What Will It Take to Make a Healthcare Bot Your New Best Friend?
“I was so tired, I started talking to Alexa.” I can’t tell you how many times I’ve heard people refer to Alexa as something more than a digital assistant this past year. More people are talking to and asking questions of voice-activated digital assistants and cognitive-powered colleagues than ever before. Nearly 19 million homes in the U.S. […]Read More