Adithya Sastry

Adithya Sastry is an Associate Vice-President within Cognizant’s Emerging Business Accelerator Unit, and is General Manager for the Internet of Things business, responsible for IOT product and service development. In this role, Adithya leads a team of designers, business strategists and IOT consultants to help companies that are looking to make a start with the Internet of Things. Previously, he was leader of Cognizant’s Cloud Business Unit and held product management leadership roles at NCR and GE. Adithya earned an M.B.A. degree at Thunderbird Interna­tional School of Management and an M.S. in Computer Science from Arkansas State University. He can be reached at

Embracing Customer-Centricity Your Way

  Some readers might remember the jingle from a certain well-known fastfood chain’s 1970s “Have It Your Way” campaign: “Hold the pickle, hold the lettuce. Special orders don’t upset us. All we ask is that you let us serve it your way.” The company was seeking to differentiate itself from a better known competitor by embracing […]

Read More

The Rise of Smart Products in the Consumer Goods Industry

After years of unrealistic prognostications and unfulfilled reality, the IOT’s potential is being proven in early trial and pilot projects of smart products. The impact of insights gained from ambient data acquired from smart, connected and instrument­ed objects and infrastructure is illuminating the ways in which businesses can enhance employee productivity, increase operational efficiency and create new business ecosystems across nearly every product and production process that can be made Internet Protocol (IP) addressable.

Read More

The Reinvention Imperative for CIOs

Are you a CIO? Now you can call it chief inclusion officer. Or chief influence officer. Oh. Add IT evangelist. Digital and business strategist. Transformational leader. And game-changer. As companies of every size, in every industry, strive to transform themselves for the digital age, the job description of the chief information officer is expanding to […]

Read More

We’re IoT Winners! (According to HFS Research)

“IoT is much more than a technology. IoT is not a technology market, but a go-to-market concept that incorporates the deployment of core emerging technologies already being deployed. Big Data, Analytics, Mobility, and Cloud are all enablers of IoT and this allows – even requires – it to become a unifying theme.” –HfS Research It’s […]

Read More