Matt Simpson - February 26, 2020 - 25 views

Five years ago, I stood up at Social Media Week in Copenhagen and made a prediction: that by the year 2020, brand content would always be highly informed by personal, transactional, behavioral and contextual data. I’m hoping there isn’t a video of that event floating around because, embarrassingly, that hasn’t really happened. Think about it: How […]

Brian Williams - February 24, 2020 - 40 views

Just one of the many changes rippling through the life sciences industry is the gradual but inexorable shift of value-based care (VBC) becoming a leading means of healthcare insurance reimbursement. According to our recently sponsored research, as many as 150 biopharmaceutical drugs  are covered by value-based contracts, with a projected growth rate of 15% to […]

Jay Sultan - February 19, 2020 - 271 views

Name one issue on which both Republicans and Democrats agree. No, seriously. I only know of one right now: the ability for consumers to access their own healthcare information and use it to make decisions. For the last year, I’ve been traveling the country evangelizing on healthcare data interoperability, explaining the proposed federal interoperability requirements […]

Mark Taylor - February 17, 2020 - 420 views

In the experience economy, breakthrough brands are taking a human-first view. Somewhat paradoxically, they use artificial intelligence (AI) to interact with consumers in ways that create greater empathy and relevance across all contexts. Another paradox is that AI won’t do the work for us. Although it seems counter-intuitive, the deeper customer engagement enabled by AI […]

Agil Francis - February 13, 2020 - 110 views

While more P&C insurers are embracing data, artificial intelligence (AI) and machine learning as part of their digital strategy, we often hear them voice frustration about generating business outcomes from these investments. Many find it difficult to tie their AI initiatives to key performance indicators (KPI) and profitable growth. As they gear up to implement […]

Amresh Singh - February 12, 2020 - 258 views

In the coming year, millennials and the Gen Z generation will account for almost 60% of the global workforce. And if there’s one thing we know about this cohort, it’s that they like to communicate via technology, whether through text, collaboration portals, videoconferencing or some other digital channel. So why are we seeing so few […]

Bruce J. Rogow - February 7, 2020 - 188 views

Many years ago, I had the privilege of interviewing the noted CEO of a major, successful airline. At the end of the interview, I asked if he thought the then-new, innovative, low-cost startup People Express Airlines would survive. “That’s a totally stupid, irrelevant question – it doesn’t matter whether they survive or not,” he responded. […]

Bret Greenstein - February 5, 2020 - 321 views

Most senior leaders would agree that adapting in real time to customer and market needs is vital for achieving their visions and goals. And to develop this capability, they’d also likely agree they need data and artificial intelligence (AI). The examples are all around us. The city of Chicago uses 12 variables, including high daily […]

William Shea - January 31, 2020 - 143 views

Providers, look to your business models: The “app-first” approach to on-demand healthcare delivery is now under way. Digital tools are punching holes in the rapidly emptying moat around many healthcare delivery services. Take Amazon Care, a pilot program launched by Amazon for its Seattle-based employees last autumn. Enrolled employees may use chat or video to […]

Ben Pring - January 28, 2020 - 221 views

The World Economic Forum’s annual event is over for another year. Once again, Davos was a fascinating and frustrating few days, providing a snapshot of what the global elite hive mind is currently thinking. Beyond the obvious highlights – that POTUS and Greta are probably not on each other’s Christmas card lists, that “big tech” […]