On a Scale of 1-10, How Secure Are You?
A colleague of mine – a lawyer whose IQ is stratospheric – confesses to feeling terrified 99% of the time. Now, this is a guy who’s very well read, very savvy, a guy I’ve known for a long time and appears as serene as a summer lake. He snowboards and cycles without a helmet and […]Read More
QA’s New Role Is Big in Digital Transformation
As the digital economy transforms the way businesses are run, it is causing significant shifts in the way that quality assurance (QA) is done. The requirement for assurance of nearly flawless system performances in user experience and security has now taken center stage. Digital assurance, then, is not merely testing applications across the SMAC (social, mobile, analytics, and […]Read More
Don’t Pass on the Password
We live and work in a cyber world where our physical and logical identities are disjointed and exposed. We don’t know how our logical identity and data are being accessed or by whom. We’re fairly easy targets for those who search for the vulnerable and naïve. According to the Offices of the United States Attorneys, “Cybercrime […]Read More
Adapting Enterprise Security to Embrace IoT
You might argue that a humble Coke machine gave birth to the concept of the Internet of Things in 1982. That machine, modified at Carnegie Mellon University to remotely report inventory levels and beverage temperatures, was probably viewed then as a helpful but not particularly revolutionary invention. But it spawned one of today’s hottest new trends in […]Read More
10 Customer Experiences You Need To Deliver
Customer experience is your customers’ perceptions of their relationships with your brand. These perceptions result from the collection of their interactions with your brand’s touchpoints during the customer life cycle.
The rules change daily. Customer expectations of experience are set and improved by the best in class in an industry—Google, IKEA, Subway, and many others. So with every new improvement or introduction of a new way of doing things, your customer raises the bar and increases your pressure to deliver. Think Amazon’s user experience setting expectations for a B2B software company or Apple’s for a retailer, and you start to connect the dots.Read More
When Numbers Know You Better – Making Wearables Work
The push to quantify customer lifestyles is here and now. Even President Obama is wearing a new Fitbit Surge—which monitors heart rate, sleep, and location—as a March photograph revealed. Quantified data can be an essential tool for healthcare transformation, but consumers will demand more from the service providers to help them make sense out of this deluge of information before it becomes big business.Read More