The Make-or-Break Factor for Digital Success in Europe
If you’ve read my previous post and found the time to review my latest report, “Europe’s Digital Imperative,” you’ll know just how much money digital means for Europe. (In fact, one of the reasons for undertaking the research in that report was to provide the net/net of digital transformation.) However, as one of my previous […]Read More
What Does ‘Being Digital’ Mean to Life Sciences?
No matter the industry, “being digital” goes well beyond developing a few mobile apps, launching a Web portal or moving a system or application to the cloud. It actually means changing the core DNA of your company operations to propel new business growth and operational models. Successful life sciences companies will seamlessly blend physical and digital components, delivering […]Read More
Platform Business Models Win- 4 Reasons Why
Across myriad enterprises, digital platforms are becoming more widely accepted but vary on business need. Some support broad, horizontal markets; others target business functions or industry sectors. For example, a company like Airbnb empowers trust between market participants and reduces information asymmetry. This can drive down the cost of delivery the service. And the platform can […]Read More
3 Keys to Ensure Digital Marketing Content Complies with the FDA
The dreaded FDA warning As a pharma marketer, you certainly never want to receive the dreaded FDA warning letter. It’s embarrassing, and it does not reflect well on the organization. One way to avoid this type of damaging misstep is to pay close attention to FDA rulings regarding pharma content. For example, Hospira recently received a […]Read More