Living in a Virtual Reality

Last week I watched the Hollywood adaptation of Jeanne Ryan’s novel, NERVE, which was pretty unnerving. I learned that experiencing the blend of the physical and virtual worlds is becoming real, and it’s fraught with challenges.

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App-Building: Passing Go Successfully

There are a lot of great app ideas out there. Here are a few things to consider so you are confident and prepared to ensure yours stands out from the crowd. Yes, the following may seem like a lot of work, but you will save valuable time and money in the end. A lot of […]

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Sweet, Sweet SMAC

Social. Mobile. Analytics. Cloud. Call it dig-em SMAC. It’s not a sugary cereal. But from morning to night, these applications dominate how people are living their lives. And together, the SMAC applications are proliferating, as social media plays an increasing role how consumers relate to products and services, brands and companies. SMAC is being woven into everything we do. According […]

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Mobile is the Catalyst to Transform in the Digital Era

The world has gone mobile. With more than 7 billion people in the world, it’s estimated that by next year, about 64-percent, or 4.77 billion, will be using a mobile phone. Many expect personalized, 24/7 access to secure lines — and never having to say in any dialect, “can you hear me now?” As mobile devices solidly become the platform of choice, how are […]

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10 Faces of LinkedIn: Field Guide to Spotting Good Marketing Talent

After interviewing two of the most prolific connectors on LinkedIn – Steven Burda and Sanjoy Kumar Malik – I decided to start growing my own network on LinkedIn. Surprisingly, as I have been traveling across various marketing communities on LinkedIn, certain patterns have started to emerge as faces and profiles begin to echo one another. […]

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Why CEOs Need a Social Media Presence

Market pundits keep telling you that every business is a digital business. Digital is your future. Digital is the path to transforming your business. When so much is at stake, shouldn’t executive leaders expand their digital or social presences? One of our recent white papers highlights that many business leaders are not on LinkedIn and that most […]

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Factoring Social-Media Sentiment into Insurance Risk

Social media and the insurance industry  A night on the town celebrating a friend’s 21st birthday. Cocktails. Shots. Even a nightcap. Exciting and memorable, right? But for an insurance risk manager, a dangerous mix. And every year, insurance companies pay out millions on liquor liability claims. Insurance risks increase with increased alcohol intake. One source states that to defend one […]

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Ten Digital Marketing Trends in 2016 CMOs Can’t Ignore

Mobile devices and digital marketing trends The digital revolution has created a tsunami of change to the customer experience and to what consumers now take for granted from their favorite brands. In this age of the customer, we no longer “go online”; we live online in an always-on, always-connected networked society where we expect needs […]

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