If you have been keeping up with the latest news and drama around Torrents, you know that a major torrent site has been taken down and the owner, arrested. While this was happening, other similar sites resurfaced, making it easy to conclude that this global battle between law enforcement agencies and online pirates is far from over.
With the emergence of Blockchain, are we seeing another tool to battle pirates?
When sharing is NOT caring
Lets analyze this problem further. Artists and production houses put in time, money, and effort into creating music and producing movies. Understandably, they get frustrated when they see all their efforts made futile by some ‘seeders’ who have uploaded the media onto a torrent site. With millions of people downloading that media for free, it wreaks havoc on profits and royalties. The situation gets worse every moment since More downloads = more damage. Is there a creative solution that will make everyone happy?
New “old” kid in the block
Let’s take a look a technology that has been around for quite some time, but never in the spotlight like it is now. Blockchain was created to maintain the integrity of transactions for the bitcoin currency. Being entirely internet based, the bitcoin community depended completely on a self balancing system of digital public ledger. This distributed ledger system tracks all transactions by adding each transaction into a ‘block’ the moment it happens. A block is like a data structure that gets distributed over the network through multiple nodes. An agreement by a majority of nodes validates a transaction as authentic.
Blend it all up and…
Okay, drumrolls! Let’s combine the above concepts.
Imagine a scenario, where a movie is intentionally uploaded onto various torrent sites by the production house. Several ‘seeders’ (uploaders) downloaded and then uploaded their copies, up for grabs to the entire community of torrent users. The moment a ‘leecher’ (downloader) starts downloading the file, the host knows that someone sitting at a certain ip address is going to view it. This proliferation is generally exponential in nature, and in no time, millions across the globe have the content that was uploaded. Now, if the movie file contained a payload of advertisements by sponsors, and if the torrent sites could figure out a way, in line with blockchains to keep a ledger of how many viewers across the globe downloaded the file from how many peering hosts, the sponsors will be more than happy to pay the production house heavily in return of this continuously growing audience of their advertisements!
Voila! Now we have turned the tables: More the downloads = more the returns.
Depending on focus audience, or demographics, sponsors can go for tailored marketing strategies with this model. They can choose the correct media and churn valuable analytics as an indirect benefit of this model. It would be easy to determine a particular IP’s preference based on their download pattern. These analytics can then be used for targeted advertisements.
What are your thoughts on this? Join the conversation!