What to Do When Digital Doesn’t Work in Telecom
After publishing our 2nd Annual Communications Service Provider (CSP) Consumer Survey, we found an odd statistic: 43% of millennials prefer to use the phone to contact their CSP. That contradicts Forbes’ claims that millennials prefer NOT to use the phone. So, what gives? Dialing up the Dollars We asked the University of Texas at Austin to conduct a millennial […]Read More
5 Ways to Make Your Telecom Customers Happy
What are customers looking for? They definitely want more. But more of what? In Cognizant’s Third Annual CSP Survey, customers made it clear that they want better quality, streamlined digital channels, more proactive and personalized offerings, and the ability to bring connected things to life. And boy are they looking: the number of customers who switched carriers in […]Read More
Who’s Missing from your Transformation?
Communication service providers (CSPs) exist in a fast-paced, technology-driven world. It’s not even about getting ahead. It’s a matter of keeping up. According to Gartner, the telecommunications industry spent over $163B on IT last year, on a prolific number of transformation programs. Yet, even with this investment, the CSP sector is at the bottom of customer satisfaction indexes. Why […]Read More