Robert Asen

Rob Asen leads Cognizant Business Consulting’s North American Strategy and Transformation Practice. His primary areas of client service include CIO advisory, the digital IT organization, M&A/post-merger integration and business/IT transformation, focused on delivering measurable client business value. Over a 25-year career, Rob has led multiple client programs with budgets of more than $100 million, served as advisor to IT leaders and organizations—more recently as related to the digital mandate, and led varied industry and technology strategy consulting practices on a national scale.

Embracing Customer-Centricity Your Way

  Some readers might remember the jingle from a certain well-known fastfood chain’s 1970s “Have It Your Way” campaign: “Hold the pickle, hold the lettuce. Special orders don’t upset us. All we ask is that you let us serve it your way.” The company was seeking to differentiate itself from a better known competitor by embracing […]

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The Reinvention Imperative for CIOs

Are you a CIO? Now you can call it chief inclusion officer. Or chief influence officer. Oh. Add IT evangelist. Digital and business strategist. Transformational leader. And game-changer. As companies of every size, in every industry, strive to transform themselves for the digital age, the job description of the chief information officer is expanding to […]

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