Idris Mootee

Idris Mootee is a highly acclaimed strategic innovation expert with a long history of working as an advisor to top executives of Fortune 500 companies and CEO at Idea Couture, a Cognizant company. The author of five books on strategic innovation, marketing and branding, he is a visiting lecturer on strategy, innovation and design thinking at several graduate programs and frequently speaks on these subjects at business conferences and executive retreats. Idris can be reached at

Digital Transformation: Less about Digital, More about Humans

Businesses are at varying stages of their digital transformation journeys, whether they’re at the forefront of innovation and setting the trends for their respective industries, or just now embarking. These businesses are driving digital throughout the enterprise, with a relentless commitment to rethink every asset, process, product, service and architecture within it. With digital interest […]

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