Ten Digital Marketing Trends in 2016 CMOs Can’t Ignore
Mobile devices and digital marketing trends The digital revolution has created a tsunami of change to the customer experience and to what consumers now take for granted from their favorite brands. In this age of the customer, we no longer “go online”; we live online in an always-on, always-connected networked society where we expect needs […]Read More
Retailer’s Checklist for Digital Holiday Shopping
Holiday shopping is intense This year’s holiday shopping season is just around the corner. Most retailers are already announcing their rock bottom deals for Black Friday, when millions of shoppers will descend on stores and websites. . . which means retailers will also have to plan for spikes online and off. And it’s not just […]Read More
11 Tips to Use Instagram and Pinterest for Business
Instagram and Pinterest: not just for the crafty hipsters An effective social-media marketing strategy is essential for building brand affinity and audience loyalty. And social-media audiences love visual content—photos and short videos. Instagram and Pinterest are the two main visual social platforms–and business can use them to create brand ambassadors and even attract new customers by communicating […]Read More
Can Funny Cat Videos Save Google+ From Social Media Fail?
When Google+ launched in 2011, it quickly became a redundant service for many who were already engaging with friends and brands on Facebook several times a day for the previous five years since Facebook’s launch (800 million monthly active users to be more specific). Since then, the social network struggled to gain enough engagement or traction, with the perception that Google+ is good for SEO but didn’t have enough unique features to monetize and catch-up with other social networks especially in the user content curation front.Read More